| Choose Between Two Options $32 for a haircut with shampoo and style ($65 value) $69 for a haircut with shampoo, partial highlights or full color, and style ($160 value) Preserving Hair Color: Dialing Back the Fade A new hair color can transform your entire lookas well as your haircare routine. Learn how to get the most mileage out of your color with Groupon&8217;s quick tips. No one wants to watch their hair colorand all the money they spent on itslide down the drain with every shower. But its hard to avoid. One of Pantenes senior scientists told Good Housekeeping magazine that up to 80% of color fade is due to water alone, not shampooing or scrubbing. This is because dye changes not only the color, but the structure of hair: in order to penetrate the strand, it must first strip away its outer layer of lipids. The result is hair thats more porous, actually soaking up more water from the shower and weird dreams from the brain. Not all colors fade at the same ratered dyes molecules tend to be larger than those of other colors, leaving them less likely to burrow deep into the hair shaft and more likely to hitch a ride on a stream of water. Though some fade is inevitable, you can minimize the damage simply by shampooing less often, rinsing with cooler water, andmost importantlysticking to products designed especially for colortreated hair. You can further protect your hue by cutting down your exposure to hot styling tools, direct sunlight, chlorine, saltwater, and stylists who work at the bottom of a seaside hotels pool. You can also take preventive measures: washing tresses with a clarifying shampoo one day before coloring can strip away buildup so that color can work itself deeper into strands. |
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